Commercialization Plans

Each agency has specific commercialization plan requirements, and requirements vary depending on Phase I or Phase II. But they all share common elements, including market research, customer validation, and societal value. Current content includes:

• Elements of a Commercialization Plan — An overview of the key components of a commercialization plan and agency requirements

• Customer Discovery and Validation — Customer discovery and validation is crucial to product development. Understanding customer needs is crucial to SBIR success.